Thursday, April 11, 2013

Opel Definition

Source (google.com.pk)


Adam Opel AG (Opel) is a German automobile company founded by Adam Opel in 1862. Opel has been building automobiles since 1899, and became an Aktiengesellschaft in 1929. The company is headquartered in Rüsselsheim, Hesse, Germany. It became a majority-stake subsidiary of the American General Motors Corporation in 1929 and has been a wholly owned subsidiary since 1931.
In 2010, Opel announced that it will invest around €11 billion in the next five years.[6] One billion of that is designated solely for the development of innovative and fuel-saving engines and transmissions.[7]The company was founded in Rüsselsheim, Hesse, Germany, on January 21, 1862, by Adam Opel. At the beginning, Opel just produced sewing machines in a cowshed in Rüsselsheim. Above all, his success was based on his perfectly customized sewing machines. Because of the quick growth of his business, in 1888 the production was relocated from the cowshed to a more spacious building in Rüsselsheim. Encouraged by success, Adam Opel launched a new product in 1886: He began to sell high-wheel bicycles, also known as penny-farthings. Besides, Opel's two sons participated in high-wheel bicycle races and thus promoted this means of transportation. Therefore, the production of high-wheel bicycles soon exceeded the production of sewing machines.[8] At the time of Opel's death in 1895, he was the leader in both markets.
The first cars were produced in 1899 after Opel's sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in Dessau in Saxony-Anhalt, who had been working on automobile designs for some time.[9] These cars were not very successful and so the partnership was dissolved after two years, following which Opel's sons signed a licensing agreement in 1901 with the French Automobiles Darracq S.A. to manufacture vehicles under the brand name "Opel Darracq". These cars were made up of Opel bodies mounted on a Darracq chassis, powered by a two-cylinder engine.
The company first showed cars of its own design at the 1902 Hamburg Motor Show, and started manufacturing them in 1906, with Opel Darracq production being discontinued in 1907.
In 1909, the Opel 4/8 hp model, known as the "Doktorwagen" "Doctor's Car" was produced. Its reliability and robustness were greatly appreciated by physicians, who drove a lot to see their patients, back when hard-surfaced roads were still rare. The "Doktorwagen" sold for only 3,950 marks, about half as much as the luxury models of its day.
In 1911, the company's factory was virtually destroyed by fire and a new one was built with more up-to-date machinery.
By 1914, Opel had become the largest German manufacturer of motor vehicles.

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